Global Television acquires Canon High Definition Lenses for major Australian series broadcasts

Canon Australia and Global Television have today announced the purchase by Global Television of 17 Canon High Definition (HD) Box-style and Electronic Field Production (EFP)-type lenses with full controls. The purchase agreement was reached at the recent National Association of Broadcasters conference in Las Vegas.

“We are delighted to extend our relationship with Global Television through this agreement,” says John McInerney, National Sales Manager – Optical, Canon Australia. “It delivers Global the very best lens complement available in the industry today and confirms Canon as the brand of choice for HD professional optical products.”

The lenses expand Global Television’s inventory of Canon high-end HDTV lenses, which includes a vast number of XJ100:9.3, XJ86:9.3, XJ75:9.3 and XJ27x6.5Box-style lenses as well as HJ22:7.6 and HJ14:4.3 EFP-type lenses. Global has acquired this lens inventory over the past three years as part of the HD upgrade of its outside broadcast fleet.

Geoff Rudder, Global Television’s General Manager - National Resources, said the Canon lenses supported the facilitator’s ongoing investment in the latest technology and equipment.

“We decided on the Canon lenses as they offer the best picture quality and operator familiarity as well as the post-sales service you would expect from an industry leader,” said Rudder.” The flexibility of the Canon components also enables us to mix and match accessories for myriad uses."

Among its projects, Global will deploy the Canon lenses on a number of upcoming outside broadcast events including the new series of Big Brother.